Case study
Localoka
A digital marketing aggregator connecting BRI-affiliated UMKM with discovery and marketing channels.
- Client
- Bank BRI
- Role
- Frontend Developer
- SSRsearch-friendly delivery
- UMKMprimary business audience
- Indonesiamarket scope
Problem
BRI-affiliated micro, small and medium businesses needed a clearer path into the digital economy. Their discovery and marketing activities were spread across separate channels, making it harder for customers to find them and for businesses to manage their digital presence.
Approach
I helped build a centralized discovery and listing experience with Next.js. Server-side rendering supported search visibility, while focused state management and real-time capabilities provided a responsive foundation for the broader UMKM ecosystem.
Results
The product brought UMKM discovery and digital marketing capabilities into one platform. It established a search-friendly frontend foundation that connected participating businesses with BRI's wider UMKM support ecosystem.
Stack
- TypeScript
- Next.js
- Tailwind CSS
- Jotai
- Socket.io